REPLY WITH SMILE

The “Smile”, an ever-present detail and distinctive element, expresses the goliardic aspect of the brand: a revised “D” that combines well the concept of “disgust” but always with a smile, in order to make the meaning of the basic negative term synonymous with freedom, progress and hope. The top step of the podium is occupied by Made in Italy, the starting point for the creation of collections varied in colors and shapes inspired by street style and embodying past and present trends through bold cuts, bold combinations and innovative designs.

REPLY WITH SMILE

The “Smile”, an ever-present detail and distinctive element, expresses the goliardic aspect of the brand: a revised “D” that combines well the concept of “disgust” but always with a smile, in order to make the meaning of the basic negative term synonymous with freedom, progress and hope. The top step of the podium is occupied by Made in Italy, the starting point for the creation of collections varied in colors and shapes inspired by street style and embodying past and present trends through bold cuts, bold combinations and innovative designs.

FORM AS FREEDOM

#SexualFreedom #NoGender
#Multiculturality #Music&Art

COLORS AS INSPIRATION

#AcidColors #StrongContrasts
#UnconventionalShades

DETAILS AS AUDACITY

#BoldTypography #Transparencies
#Music&MatchFabrics

EXPRESSION AS UNIQUENESS

#OutOfComfortZone #CreativeMadness
#SexyApproach #Nonconformity